Sales and Customer Orientation
FIBRW ImportantOrganizations need to integrate their sales activities more both internally and with customers' needs according to a new book co - authored by an academic at the University of East Anglia. The book how sales can help organizations to become more customer - oriented and considers how they are responding to challenges such as increasing competition, more customers and a more complex selling environment. Many organizations are facing escalating costs and a growth in customer power, makes it necessary to allocate resources more strategically. However, the authors say that within the industry is still uncertainty about the shape a future sales team should take, how it should be managed, and how it into their organization's business model.